Economics is often perceived as a coldly rational and theoretical analysis of numbers. However, before he wrote the The Wealth of Nations, Adam Smith explored The Theory of Moral Sentiments. He understood that, whether buying a house, choosing between romantic attractions, or participating in the current economic crisis, we, as individuals and as a nation, are making subtly imperceptible comparisons and choices that create a curious logic behind our human behavior. By exploring our emotions and the marketing gimmicks that exploit them, Dan Ariely’s insightful and fascinating Predictably Irrational (Harper Perennial, $15.99) provides case studies and illustrations which clearly place economics in the realm of social science.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Cover Image
$16.99
ISBN: 9780061353246
Availability: In Stock—Click for Locations
Published: Harper Perennial - April 27th, 2010

Barack Obama’s upbringing and political development have been well documented, but David Remnick, editor of The New Yorker, delivers a riveting presentation of Obama’s “political, racial, and sentimental education”  in The Bridge (Harper Collins, $29.95). An outstanding example of “biographical journalism,” Remnick’s book follows his subject through all phases and locations of his life, examining how Obama grew from “Barry” to Barack, how he defined himself vis-a-vis each of his parents, how he honed his public and private personalities through community organizing and relationships with mentors such as Chicago mayor Harold Washington, and the way he brought his diverse experiences to bear on his run for the presidency.

 

The Bridge: The Life and Rise of Barack Obama Cover Image
$18.00
ISBN: 9780375702303
Availability: Backordered
Published: Vintage - January 11th, 2011

With its colorful cast of characters and backstage dramas, Game Change (Harper, $27.99) was making headlines even as it was fleshing out the stories of the 2008 presidential election. Written by John Heilemann, currently a national political correspondent for New York magazine, and Mark Halperin, editor-at-large for Time magazine, this chronicle of the Edwardses, the Clintons, Sarah Palin, John McCain, their advisors, supporters, and detractors, is a lively mix of politics and personalities, as well as a vivid picture of campaign strategy in action.

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime Cover Image
$16.99
ISBN: 9780061733642
Availability: In Stock—Click for Locations
Published: Harper Perennial - October 26th, 2010

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