Randall Stross, who writes the “Digital Domain” column for the New York Times, connects all the dots in Planet Google (Free Press, $26), his masterful account of the growth of this high-tech giant. Ten years after two Stanford graduate students designed it as an outsized search-engine, Google has become a $225 billion business. In a bold intuitive move, the two founders conceived of plain-text advertising as their potential jackpot, and that advertising now produces 99% of Google’s annual revenue. Next time you search the Web, look to the Sponsored Links in the right-hand column; all those inconspicuous three-line ads earned Google the money to add YouTube, Google Earth, and Gmail to its bundle of services. In the process, Google has been immodestly expansive in its mission: to develop an engine to search, collect, and access all the world’s information, a process it believes will take 300 years!
Planet Google: One Company's Audacious Plan to Organize Everything We Know - Randall Stross
Availability: Special Order—Subject to Availability
Published: Free Press - September 22nd, 2009