Tom Vanderbilt - You May Also Like: Taste in an Age of Endless Choice

Vanderbilt, a contributing editor of Wired UK, Outside, and Artforum, helped explain the unwritten rules of the road in his illuminating Traffic; now, in his third book, he takes on the mechanics of personal taste. Drawing on psychology and neuroscience to outline how we decide what foods, films, and colors we like—if such preferences are in fact a decision—as well as what our proclivities say about us, Vanderbilt also makes the personal economic by analyzing marketing techniques to show that tastes are part of both big data and big business.

Vanderbilt will be in conversation with Brendan Sweeney, managing producer for new content and innovation at WAMU 88.5.

This event is part of the WAMU in Your Bookstore series.