Steven Johnson - Where Good Ideas Come From

Tuesday, October 5, 2010 - 7:00pm
Following popular books on singular breakthroughs, such as The Invention of Air and Mind Wide Open, Johnson, a Wired contributing editor, here looks at the phenomenon of the eureka moment in general. Using neurobiology and history, he explores the cultural and psychological factors at work in innovation, and identifies seven key principles of inventiveness.
Politics and Prose
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Where Good Ideas Come From: The Natural History of Innovation Cover Image
ISBN: 9781594487712
Availability: Not On Our Shelves—Ships in 1-5 Days
Published: Riverhead Books - October 5th, 2010

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