A political commentator and the CBS News Director of Elections and Surveys, Salvanto is just the person to explain the mechanisms of polling, elucidate the jargon, and demystify the numbers. Responsible for conducting polling across the nation and projecting outcomes on election nights, Salvanto gives both a data-driven perspective on how Americans have viewed events from the response to terrorism to the financial crisis to the 2016 election, and reminds us of the deeper significance of the numbers. An insightful and practical analysis of polling, the book is also an engaging look behind the scenes of a major network newsroom during election season and a chance to get answers to the questions you’d like to ask a pollster, such as how do they decide what questions to ask? How can they project winners so quickly? And why haven’t they called you?
