The voice of success changes your life (Paperback)
It is hard to imagine anything that has changed both the course of our history and communication.
As language evolved, its ability to express increasingly abstract ideas and concepts grew, however, in contrast to the rapid evolution of language, human beings have evolved at a slower rate.
As a species, we continue to respond strongly to primary stimuli, putting them before other types of information. The priority scale in communication is: Sensations, Feelings, Thoughts.
This is why, despite the complexity that has been achieved by human communication, the impact of a message is still governed by the How, before the What.
The How before the What refers to the fact that only a small percentage of communication derives from the words themselves: 7% to be exact.
In fact, 55% of communication is visual (body language, eye contact) and 38% is vocal (tone of voice, speed, volume). That is, almost 40% of your message depends on your voice.
As language evolved, its ability to express increasingly abstract ideas and concepts grew, however, in contrast to the rapid evolution of language, human beings have evolved at a slower rate.
As a species, we continue to respond strongly to primary stimuli, putting them before other types of information. The priority scale in communication is: Sensations, Feelings, Thoughts.
This is why, despite the complexity that has been achieved by human communication, the impact of a message is still governed by the How, before the What.
The How before the What refers to the fact that only a small percentage of communication derives from the words themselves: 7% to be exact.
In fact, 55% of communication is visual (body language, eye contact) and 38% is vocal (tone of voice, speed, volume). That is, almost 40% of your message depends on your voice.