Communication and Knowledge Transfer: Theories and Cases in Journalism, Public Relations and Advertising (Hardcover)

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Description


This book brings together the theories of knowledge management and communication to examine the goals, functions and effects of knowledge management on journalism, public relations, and advertising. Through numerous case studies, it investigates the critical inter-relationships between communication and knowledge creation in theory and practice. It also examines the dynamics of knowledge transfer, tacit knowledge, and the challenges of harnessing, transferring, and sharing tacit knowledge. It offers new insights into knowledge transfer and provides practical recommendations to organizations, students, academics and mass communication practitioners.


Product Details
ISBN: 9789814271028
ISBN-10: 9814271020
Publisher: World Scientific Publishing Company
Publication Date: November 30th, 2012
Pages: 200
Language: English
Series: Series on Innovation and Knowledge Management

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