Africa in Fashion: Luxury, Craft and Textile Heritage (Paperback)

Africa in Fashion: Luxury, Craft and Textile Heritage By Ken Kweku Nimo Cover Image

Africa in Fashion: Luxury, Craft and Textile Heritage (Paperback)

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Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.

Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future.

Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewelry the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
Ken Kweku Nimo is a Ghanaian researcher, brand strategist and designer. He holds a BA Hons in Fashion Merchandising and an MA in Design from the University of Johannesburg. Ken's work underscores the potential of Africa's luxury industry and cultural renaissance. He has contributed articles to the Journal of Design, Business and Society, and the Journal of Fashion Marketing and Management. He is a regular speaker at the In Pursuit of Luxury Conference (IPOL).
Product Details ISBN: 9781913947958
ISBN-10: 1913947955
Publisher: Laurence King Publishing
Publication Date: May 24th, 2022
Pages: 200
Language: English

"A visually stimulating record of the global factors that affect colors, patterns, and shapes as they move in and out of fashion." - Library Journal