Marketing for Nonprofits: A Complete Marketing Guide for Your Social Enterprise, Nonprofit or Charity (Paperback)
Marketing For Nonprofits is for owners, founders, managers and marketers who want to sell more products to make more profits for their cause. But it's also for those who want to build a sustainable customer base founded on compassion, gratitude, ethics, and transparency. This book contains solid, tried and tested ideas, methods, activities, and tasks that you can follow right away to get more customers and make your nonprofit a success. This book is all about giving you the skills and advice that you need to find customers, make sales, and keep those customers happy, so they keep coming back. In this book, you'll discover: - Section 1: Marketing Basics. How to build a brand, market research, stand out, find your niche, develop products for your customers, build a tribe, and encourage recommends and repeat business. - Section 2: How To Get More Customers. Tried and tested methods you can use right away to get more customers and donors and keep them coming back time and time again. - Section 3: Social Media Marketing. How to use social media to grow your customer base and tell your story in a way that connects and resonates with the right people.