So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand (Hardcover)
"Listen" in on seventy-six candid conversations on marketing your business and building your personal brand.
Yitzchok Saftlas, founder and president of Bottom Line Marketing Group, has helped hundreds of corporate, political, and nonprofit clients build their brands since 1989. His education at Fashion Institute of Technology (NYC), combined with over 25 years of experience in marketing and advertising, has served as a springboard for his weekly radio show, Mind Your Business on 77WABC. In addition to speaking engagements, he pens a marketing and business column in Yated, a weekly national newspaper.