Scientific Advertising (Hardcover)

Scientific Advertising By Claude Hopkins Cover Image

Scientific Advertising (Hardcover)

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Product Details ISBN: 9781603868044
ISBN-10: 1603868046
Publisher: Merchant Books
Publication Date: February 1st, 2014
Pages: 88
Language: English