Tucci and Usmani's the Business of Photography (Paperback)
The fundamentals of running a professional photography business and studio are explained in this guide to the commercial side of photography. A road map to navigating the perils and embracing the triumphs, this reference covers all the critical skills required to establish a business, design a product line, market services and products, and manage the bottom line. Topics include selecting the right insurance package, obtaining the various licenses and tax IDs, and hiring the best employees. An invaluable resource for photographers, this is a must-have manual to the mechanics of successful professional photography.
Damon Tucci is a professional photographer and studio owner. He has produced commercial shots for Walt Disney World, including wedding and portrait photographs for its Fairytale Weddings. His images have been published in Central Florida Bride, Food and Wine, the Knot, and Studio Photography and Design. He is the author of Step-by-Step Wedding Photography. Rosena Usmaniis the creative director for Damon Tucci Studios and the former editor of a high-end wedding magazine. They both live in Orlando, Florida.