Marketing and Selling Black & White Portrait Photography (Paperback)

Marketing and Selling Black & White Portrait Photography By Helen T. Boursier Cover Image

Marketing and Selling Black & White Portrait Photography (Paperback)

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Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services--like hand-colored portraits--help photographers get their business in focus.
Helen T. Boursier is the author of Black & White Portrait Photography and Family Portrait Photography. She lives in East Falmouth, Massachusetts.
Product Details ISBN: 9781584280156
ISBN-10: 1584280158
Publisher: Amherst Media
Publication Date: March 1st, 2000
Pages: 112
Language: English