Selling Your Photography: How to Make Money in New and Traditional Markets (Paperback)

Selling Your Photography: How to Make Money in New and Traditional Markets By Richard Weisgrau Cover Image

Selling Your Photography: How to Make Money in New and Traditional Markets (Paperback)


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Selling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider’s guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover how to: • Break into diverse markets • Shoot and sell stock and assignment photography • Find advertising, corporate, editorial, and merchandise segment clients • Work with photo editors, art directors, and communication directors • Market your photography • Develop good business habits • License and price your work • Get new clients through past publication • Make additional sales with the same photographs. Anyone who plans to have his or her images published will need this handy guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

“A must-read reference for anyone serious about long-term survival and prosperity as a publication photographer. Weisgrau’s advice and testimony are grounded in years of real-world experience as a photographer and leader within the photo industry, and it shows in this book.”–John Greim, CEO, Creative Eye Cooperative/

“Weisgrau tackles complicated issues with concise candor and up-to-date common sense. With its detailed coverage of the considerations that go into selling and pricing, this book reminds even veterans that the business of publication photography is more about business than photography.”–Woody Packard, Photographer

“In Selling Your Photography, Richard Weisgrau uses the experience and knowledge he has gained in forty-plus years in the business to provide a straightforward and unvarnished overview of today’s publishing market opportunities. Selling Your Photography also provides the tools and knowledge to find and exploit the various opportunities in each market segment.”–Jim Hunter, Editor-in-Chief,