We're following all official guidelines to keep ourselves healthy on the job, and as a result, shipping may be delayed. 
You will receive an email from our web orders team confirming that your order has been processed.
We thank you for your support and your patience at this challenging time.

Extraordinary PR, Ordinary Budget: A Strategy Guide (MP3 CD)

Extraordinary PR, Ordinary Budget: A Strategy Guide Cover Image
Not On Our Shelves—Ships in 1-5 Days


Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R. Farmer shows that even cash-strapped organizations can build a robust PR apparatus on a shoestring budget - they just need to be credible, creative, responsive, and relentless (CCRR). Farmer's CCRR framework requires attentiveness to yield its valuable results, but all it takes to accomplish that is to leverage tools everyone has access to - from social media to brand transparency. Through teaching readers that PR is more than just getting media hits and high-profile placements, Farmer demonstrates how to build a cost-effective communications strategy that will help organizations break through an information-overloaded world.

Product Details
ISBN: 9781520075181
ISBN-10: 1520075189
Publisher: Berrett-Koehler on Dreamscape Audio
Publication Date: June 26th, 2017
Language: English

Membership Benefits


 Gift cards can be used online or in-store.

Gift Card