Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality (Paperback)

Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality By Amanda Scheiner McClain Cover Image

Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality (Paperback)

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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.
Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.
Product Details ISBN: 9781498520614
ISBN-10: 1498520618
Publisher: Lexington Books
Publication Date: August 26th, 2015
Pages: 158
Language: English