The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success (Paperback)

The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success By Diane Buccola Cover Image

The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success (Paperback)


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It used to be that offering the right skin care products at the right price, plus good services, equaled success. These days, however, having those elements in place is barely enough to survive.

As a seasoned esthetician with a passion for the business side of Esthetics, and the owner of SpaBizBoard, the first online message board for spa professionals, Diane Buccola has a unique insight into the spa business. There really is a science behind what makes a consumer choose one spa or esthetician over another, and what compels some clients to buy and others to walk away. This book offers clarity, specific solutions, proven strategies and the "magic" ingredient to success (it's been there all along ) which seems to be entirely overlooked these days.

Whether you are a luxury resort spa, a solo esthetician, or anything in between, this book invites you to unlearn just about everything you have been taught or thought you knew about how to be successful in the field of Esthetics. Your personal path to success and prosperity awaits. you
Diane Buccola obtained her Esthetician license in the state of California in 1999 and achieved the prestigious NCEA Certified Esthetician credential in 2008. She opened her day spa in 2000, and while her goal was simply to be a spa owner, the bond with her clients kept her in the treatment room for 13 years. Diane eventually sold her day spa and opened a Solo Esthetics practice which allows her more time to work as an Esthetics consultant and trainer. In 2006, Diane created, a popular online private subscription message board and learning tool for the spa industry which she actively participates in and manages. In her continuing effort to raise the standards of Esthetics, she serves as an author and speaker on subjects related to the business side of Esthetics and is a member of Les Nouvelles Esthetiques & Spa Magazine's Advisory Board.
Product Details ISBN: 9781490992860
ISBN-10: 1490992863
Publisher: Createspace Independent Publishing Platform
Publication Date: July 23rd, 2013
Pages: 98
Language: English