Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere (Hardcover)

Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere By Christopher Meyer, Julia Kirby (With) Cover Image

Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere (Hardcover)


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For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward.

As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world?

Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them:

- The obsession with return on equity gives way to more broad-based measurements of success.

- Adam Smith's invisible hand of the market is redeemed by the invisible handshake of collaborative networks.

- Businesses take ownership of the impacts they now call externalities.

Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.
Christopher Meyer is founder of Monitor Talent, a unit of Monitor Group, and writes frequently on business strategy. Among his past books is Blur: The Speed of Change in the Connected Economy. Julia Kirby is editor-at-large at Harvard Business Review.
Product Details ISBN: 9781422131688
ISBN-10: 1422131688
Publisher: Harvard Business Review Press
Publication Date: February 7th, 2012
Pages: 352
Language: English

Standing on the Sun offers a mash-up of provocative ideas, observations, and predictions.” strategy+business magazine

insightful look at how the information economy is reshaping companies and economies” Bloomberg BusinessWeek

"An imaginative masterpiece! This is the most complete and creative book I know on how the world economy is changing and what it means for the strategies and tactics that leaders all over the world need to implement. Reading the book is a compelling journey, as Meyer and Kirby first explain the key features of the new capitalism that is emerging around the world and then provide advice for businesses and leaders in this new world." Bob Sutton

Standing on the Sun is a powerful way to describe and look at what’s happening in our global economy and the world of capitalism.”

extremely well written and researched book” Business Traveller

It’s a revelatory romp through this economic and cultural moment with powerful implications for any leader wrestling with the crucial questions of our day: what is business for, how do we create value and what does it mean to win?” Management Innovation eXchange

Standing on the Sun delivers on the promise of giving businesses a whole new way to look at the system of capitalism. You can agree or disagreebut you should definitely read Standing on the Sun to find out where you stand.” Small Business Trends (

Excellent new book.” The Financial Times