The Non Nonprofit (Hardcover)

The Non Nonprofit By Rothschild Cover Image

The Non Nonprofit (Hardcover)


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A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE , a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.

  • Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability
  • Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE
  • Draws from the author's success in founding and building Twin Cities RISE , which trains unemployed Minnesotans for living wage jobs. RISE serves 1,500 participants each year

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Steve Rothschild is the founder and board chair of Twin Cities RISE! He was also its CEO for its first nine years. He founded Invest in Outcomes, which developed the human capital performance bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the United States, was the company's first president, and later became executive vice president of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers who pay a living wage. For more information, please visit
Product Details ISBN: 9781118021811
ISBN-10: 1118021819
Publisher: John Wiley & Sons
Publication Date: January 30th, 2012
Pages: 256
Language: English