Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age (Paperback)
The world has gone fully digital. Should the nonprofit sector?
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
In this book, we'll explore ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers - with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members.