The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly (Hardcover)

The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly By Ernst &. Young Llp, G. Young Ernst, Dwight W. Catherwood Cover Image

The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly (Hardcover)

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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the Big Four accounting firms.
Product Details ISBN: 9780471549086
ISBN-10: 0471549088
Publisher: John Wiley & Sons
Publication Date: August 4th, 1992
Pages: 336
Language: English