Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Paperback)

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success By Jay Conrad Levinson, President Cover Image

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Paperback)

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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details ISBN: 9780395608449
ISBN-10: 0395608449
Publisher: Harper Business
Publication Date: January 18th, 1993
Pages: 224
Language: English
Series: Guerrilla Marketing