Mass Appeal: Communicating Policy Ideas in Multiple Media (Hardcover)

Mass Appeal: Communicating Policy Ideas in Multiple Media Cover Image

Mass Appeal: Communicating Policy Ideas in Multiple Media (Hardcover)

$99.00


Special Order—Subject to Availability
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Justin Gest, Associate Professor of Policy and Government, George Mason University's Schar School of Policy and Government. Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of IApart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.
Product Details ISBN: 9780190062170
ISBN-10: 0190062177
Publisher: Oxford University Press, USA
Publication Date: July 15th, 2020
Pages: 198
Language: English