Methods in Behavioral Research (Paperback)

Methods in Behavioral Research By Paul Cozby, Scott Bates Cover Image

Methods in Behavioral Research (Paperback)


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Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurement section, and updated structural equations models.

Also available with this edition is McGraw-Hill's Connect, the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Connect is sold separately and does not come automatically with the purchase of the textbook.

Product Details ISBN: 9780077861896
ISBN-10: 0077861892
Publisher: McGraw-Hill Companies
Publication Date: September 30th, 2014
Pages: 448
Language: English