Adam Alter - Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Upcoming Event
Tuesday, March 21, 2017 at 7:00 pm

What substance abuse was to earlier generations, behavioral addiction is to those of us living in the technology-obsessed digital age. In his ground-breaking analysis of this new and rampant phenomenon, Alter, author of Drunk Tank Pink and an NYU professor of marketing and psychology, analyzes our seemingly helpless attraction to video games, social media, and email. Putting today’s compulsions in historical context, he lays out a history of changing notions of addiction and draws on the latest research in cognitive science, marketing, and software design to show exactly what happens in our brains when we engage with a device, and offers advice about how we can regain control of our machines and our lives.

5015 Connecticut Ave NW
Washington, DC 20008
Non Fiction
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Cover Image
$27.00
ISBN: 9781594206641
Availability: In Stock—Click for Available Locations
Published: Penguin Press - March 7th, 2017

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