Bestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, missteps, myths, and misreads

When it comes to investment theories, convenience always seems to trump reality. The simple fact is, many revered academic theories and investment models are simply wrong--if we insist that they work in the real world, that is. Unrealistic models notwithstanding, when you consider all the folklore, superstition, myth, personal biases and unsubstantiated beliefs investors and wealth managers, themselves, bring to the game, it's a wonder more of them don't lose their shirts. In this engaging new book, Jack Schwager, bestselling author of "Market Wizards" and "The New Market Wizards," takes aim at the most perniciously pervasive academic precepts, money management canards, market myths and investor errors. Like so many ducks in a shooting gallery, Schwager picks them off, one at a time, revealing the truth about many of the fallacious thinking at the core of investment theory and practice.A compilation of the most insidious, fundamental investment errors the author has observed over his long and distinguished career in the marketsBrings to light the fallacies underlying many widely held academic precepts, professional money management methodologies, and investment behaviors A sobering dose of real-world insight for investment professionals and a highly readable source of information and guidance for general readers interested in investment, trading, and financeSpans both traditional and alternative investment classes, covering both basic and advanced topics