The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (Paperback)
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
About the Author
Slywotsky is president of Mercer Management Consulting. He is a graduate of both the Harvard Law School and the Harvard Business School and consults many companies.
ADRIAN J. SLYWOTZKY is the author of "Value Migration" and the coauthor of "The Profit Zone" and "Profit Patterns," Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by "Industry Week" as one of the six most influential people in management.
DAVID J. MORRISON is the coauthor of "The Profit Zone" and "Profit Patterns," A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm's e-commerce practice.
KARL WEBER is a writer and editor specializing in business and current affairs.
ALBERT J. DUNLAP grew up in Hoboken, New Jersey, the son of a union steward. He graduated from West Point and after completing his military service began a thirty-seven year career in business that took him to seventeen states, Europe, and Australia. He has held important positions at many companies, including Sterling Pulp and Paper, American Can, Lily-Tulip, Diamond International, Crown-Zellerbach, Consolidated Press Holdings of Australia, and Scott Paper, to name a few. He lives in Ocala, Florida, with his wife, Judy, and two German shepherds, Brit and Cadet. http: //www.MeanBusinessBook.com BOB ANDELMAN grew up in North Brunswick, New Jersey, and is the author or co-author of fifteen books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon Hill (founder of Commerce Bank and Metro Bank), Keep Your Eye on the Marshmallow with Joachim de Posada, The Profit Zone with Adrian Slywotzky, and Built From Scratch with Bernie Marcus and Arthur Blank (co-founders of The Home Depot). He also hosts the popular video blog Mr. Media Interviews. He lives in St. Petersburg, Florida, with his wife, Mimi, daughter, Rachel, and fiercely loyal terrier, Chase. http: //www.MrMedia.com
“Rarely—if ever—have any observers so skillfully dissected these executives’ strategies to create lessons that can be taught to anybody....The Profit Zone provides insights and lessons aplenty.”—John Byrne, BusinessWeek
“The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition
“The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University