On Wednesday, November 25 our 5015 Connectiut Avenue store will close early for the day at 5 p.m.
Busboys and Poets Locations close at 10 p.m. All locations will be closed Thursday for Thanksgiving.

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)

Not in the store—Ships in 1-5 Days


One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

About the Author

An international brand strategist, Robin Fisher Roffer is the president of Big Fish Marketing, Inc., and Fishnet in Los Angeles, and Little Pond Productions in Atlanta. Roffer's prestigious client list includes MTV, Bloomberg, Fox Cable Networks, Columbia TriStar International Television, Lifetime, Univision Networks, Sony, Discovery Networks, Hallmark Channel, and The History Channel. An acclaimed speaker on the topics of corporate and personal branding, Roffer lives in Los Angeles with her husband and daughter.
Product Details
ISBN: 9780767904926
ISBN-10: 0767904923
Publisher: Crown Business
Publication Date: January 8th, 2002
Pages: 224
Language: English