One Billion Customers: Lessons from the Front Lines of Doing Business in China (Paperback)

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Description


Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
Product Details
ISBN: 9780743258418
ISBN-10: 074325841X
Publisher: Free Press
Publication Date: September 4th, 2007
Pages: 320
Language: English