Enterprise One to One (Paperback)
Not currently shipping from publisher – Subject to future availability
Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
About the Author
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
Praise for Enterprise One to One…
"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, President, Intuit
"5 Stars!"
--Wall Street Journal
"Use it immediately. And if you don't, be prepared to lose customers to those who do!"
--Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge
"Creative, insightful, compelling."
--Wolfgang R. Schmitt, Chairman of the Board and CEO, Rubbermaid Incorporated
"Exceptional. We're basing our strategic planning on these principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further than Enterprise One to One."
--Martin Nisenholtz, President, The New York Times Electronic Media Company
