Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Paperback)

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Description


In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.

Product Details ISBN-10: 0195137892
ISBN-13: 9780195137897
Published: Oxford University Press, USA, 04/01/2000
Pages: 272
Language: English