Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition (Paperback)

By Kathleen Hall Jamieson

$31.19

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Description

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

Product Details ISBN-10: 0195089421
ISBN-13: 9780195089424
Published: Oxford University Press, USA, 06/01/1996
Pages: 608
Language: English

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