Built to Last: Successful Habits of Visionary Companies (Paperback)

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: -What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?-

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Product Details
ISBN: 9780060516406
ISBN-10: 0060516402
Publisher: HarperBusiness
Publication Date: June 24th, 2004
Pages: 368
Language: English
Series: Harper Business Essentials

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